Towing Service – Boosting Business Through Paid & Organic Search

Project Overview :

A trusted towing service with 10+ years of experience offers car towing, cash-for-car removal, accident towing, emergency towing and all kinds of machinery towing.

In 2023, they hired our agency to grow their business. Their main goal was to get more leads, increase calls and rank at the top of Google.

Based on the client’s requirements, we designed a growth strategy that combined SEO with targeted Google Ads campaigns to generate leads right from the start. To strengthen their market presence and connect with the local audience, we also implemented a tailored social media strategy focused on building brand awareness and trust.

Objective :

To increase the towing service’s local visibility, lead generation and customer engagement by implementing a comprehensive digital marketing strategy. This includes:

• SEO & Local Ranking – Improve organic search visibility and achieve top rankings for high-intent towing keywords in target service areas.
• Google My Business Optimization – Enhance GMB profile with accurate details, service updates and customer reviews to boost local search presence.
• Google Ads Campaigns – Run targeted ad campaigns to capture urgent service inquiries and drive immediate leads.
• Social Media Marketing – Build brand awareness, trust and community engagement through consistent, relevant and locally-focused social media content.

Channels Used :

• Google Search (Organic SEO)
• Google Business Profile (Local SEO)
• Google Ads (PPC)
• Social Media ( Facebook & Instagram)
• On-Page SEO (Website)
• Off-Page SEO

Strategy :

Google Ad Strategy for Bris Towing

1. Landing Page Create

To drive high-quality leads quickly we began by creating a dedicated landing page designed to convert. The page prominently featured a call button and an easy-to-use lead form, along with a compelling special offer to encourage immediate action from visitors.

We strategically optimized the landing page content with high-intent keywords relevant to towing services. Additionally, we selected a domain name aligned with keywords that were already delivering significant traffic to competitors giving us a competitive edge from the start.

This combination of targeted keyword optimization, strong call-to-actions and a well-structured landing page helped maximize ad performance and increase the number of calls and form submissions.

2. Keyword Research

We developed a keyword strategy focused on targeting high-volume search terms.

Example Keywords:

• tow truck Brisbane
• towing services near me
• local towing services

while considering competitive keyword bidding to ensure cost-effective results. We ran both Call Ads and Responsive Search Ads to maximize reach and conversions. To refine performance, we conducted A/B testing to identify which ad variations delivered the best results.

Through this strategic approach, the client began receiving a steady flow of calls from potential customers soon after the campaign launch.

SMO Strategy
(Facebook + Instagram) – Key Highlights :

1. Profile Setup & Optimization

• Use a consistent business name and branding across both platforms.
• Add location-based keywords in the bio (e.g., Towing Services | Brisbane QLD).
• Include direct Call Now button, website link and service area details.

2. Content Posting Plan (4–5x per week)

• Service Highlights – Showcase towing services such as car towing, accident towing, machinery towing, cash-for-car removal.
• Real Images – We used real truck images showcasing actual services.
• Special Offers & Promos – e.g., Discounted Towing in Brisbane – This Week Only.
• Local & Niche Hashtags – e.g., #TowingBrisbane #TowTruckService #RoadsideAssistance.

3. Instagram Stories & Highlights

• Daily stories showing live towing jobs, customer feedback or behind-the-scenes.
• Highlight sections for Services, Offers, Customer Reviews and Emergency Calls.

SEO Strategy
for Bris Towing :

To strengthen the towing service’s organic visibility and achieve higher rankings in local search results we implemented a comprehensive SEO plan targeting both on-page and off-page factors.

1. Keyword Research & Targeting – Identified high-intent, location-specific keywords such as tow truck Brisbane, emergency towing Brisbane, car towing services near me, ,cheap towing service Brisbane and local machinery towing.

2. On-Page Optimization – Optimized title tags, meta descriptions, headings and service pages with targeted keywords to improve search relevance.

3. Local SEO & Google My Business Optimization – Updated the GMB profile with accurate service details, photos, working hours and service areas. Encouraged customer reviews to boost trust and rankings in the local map pack.

4. Content Strategy – Created location-focused service pages and blog posts answering common towing-related queries to capture long-tail traffic.

5. Technical SEO – Improved page load speed, mobile responsiveness and internal linking for better user experience and search engine crawlability.

6. Backlink Building – Acquired high-quality local citations and backlinks from relevant automotive and local business directories to enhance domain authority.

This strategy improved the client’s local keyword rankings, increased organic website traffic.