Cleopatra Hair And Beauty-Growing Local Reach with SEO & Social Media

Project Overview:

Cleopatra Hair and Beauty located in Watergardens brings 25+ years of professional experience in delivering top-tier salon and skin care services. Their wide range of offerings includes hair styling, beauty treatments, microdermabrasi`on, hydrodermabrasion and IPL/SHR therapies.

In 2021, they partnered with us to grow their online visibility and attract more clients from Watergardens and nearby suburbs such as Hillside and Taylors Hill.

We implemented a focused SEO strategy to help them rank higher on Google for key beauty services. Alongside that we developed a tailored social media marketing (SMO) plan to boost engagement and brand awareness on Facebook and Instagram. Through regular content, local hashtags and visual storytelling we helped Cleopatra Hair and Beauty connect with their community and increase bookings.

Objective:

• Improve Local SEO Rankings for primary services (hair, beauty, IPL/SHR etc.) in Watergardens, Hillside, Taylors Hill and nearby suburbs.
• Achieve top Google rankings for targeted keywords related to hair and beauty services.
• Drive More Organic Traffic from Google Search through targeted keywords and on-page optimization.
• Attract more local clients from surrounding suburbs like Hillside, Taylors Hill and Sydenham.
• Enhance Google My Business Presence to attract local clients via Maps and “near me” searches.
• Increase Brand Visibility on Facebook and Instagram with regular, engaging content.
• Generate qualified leads and walk-in appointments via local SEO strategies.

Channels Used:

• Google Search (Organic SEO)
• Google Business Profile (Local SEO)
• Social Media ( Facebook & Instagram)
• On-Page SEO (Website)
• Off-Page SEO

Strategy:

1. Keyword Research

• Identified high-intent short-tail and long-tail keywords related to salon services.
• Focused on location-based terms targeting Watergardens and nearby suburbs like Hillside, Taylors Hill, Delahey etc.
• Example Keywords:
• “ipl/sfhr service in watergardens”
• “hairdresser watergardens”
• “indian salon watergardens”

2. Competitor Analysis:

• Analyzed top local competitors ranking for the same services.
• Reviewed their content structure, backlinks, Google Business listings and social media presence.

3. Website On-Page Optimization:

• SEO-friendly URL structure, titles, meta descriptions and header tags.
• Image alt tags, mobile responsiveness and fast-loading performance.
• Optimized service pages for local keywords and user intent.

4. Content Strategy:

• Added location-focused and informative blog posts to target surrounding areas and improve long-tail traffic.
• Example blog topics:
• “Quality Permanent Eyelash Extension In Watergardens”
• “5 Healthy Nuts and Seeds for Healthy Skin and Hair”

5. Local SEO Focus:

• Optimized and regularly updated Google Business Profile with keywords, services, posts and photos.
• Encouraged client reviews and responded to boost visibility in map packs.

SMO Strategy (Facebook + Instagram) – Key Highlights

1.Profile Setup & Optimization

• Use a consistent username and branding
• Add location-based keywords in bio (e.g., Hair & Beauty | Watergardens VIC)
• Include booking link and contact info

2. Content Posting Plan (4–5x per week)

• Before–After Results (hair, facials, brows)
• Creating original Reels of makeup and hair transformations—real content boosts audience engagement!
• Offers/Seasonal Promos (e.g., “Christmas Special”)
• Use Local & Niche Hashtags
• Instagram Stories & Highlight

Key Achievements:

1. SEO Performance:

• Ranked on Page 1 of Google for high-intent keywords like:
• “Best Hair Salon in Taylors Hill”
• “ipl/sfhr service in watergardens”
• “Makeup Salon in Delahey”

• Boosted organic traffic by 50% within 6 months
• Increased website session duration and lowered bounce rate with improved content & UX

2. Google Business Profile (GMB):

• 4x increase in calls and direction requests via GMB
• 5-star rating consistency maintained through reputation management

3. Client Bookings:

• Booking inquiries 2x via the website contact form and call-to-action buttons
• 3x increase in website traffic through improved keyword rankings, resulting in consistent appointment scheduling.

4. Social Media Growth (SMO):

• Grew Instagram followers by 150% and Facebook reach by 200%
• Increased engagement with authentic hair & makeup reels

5. Paid Ads:

• Facebook and Instagram ads delivered 3.2x ROI during seasonal campaigns
• Generated quality leads with location-based targeting and service highlights