Crown Indian Restaurant – Growing Local Customers with SEO & Social Media

Project Overview:

Crown Indian Restaurant located on Brisbane Water Drive Point Clare NSW brings 20+ years of culinary experience serving authentic Indian cuisine crafted with traditional flavours and fresh ingredients. The restaurant offers a wide variety of Indian dishes, including North Indian curries, tandoori specials, vegetarian options and takeaway services loved by the local community.

In 2024 Crown Indian Restaurant partnered with us to increase local visibility and attract more dine-in and takeaway customers from Point Clare and nearby suburbs such as Gosford, Tascott, and Woy Woy.

We implemented a local-focused SEO strategy to help the restaurant rank higher on Google for searches like “Indian restaurant near me”, “Indian restaurant in Gosford”, and “Butter chicken in Gosford, NSW”. Alongside SEO, we developed a custom social media marketing (SMO) plan to showcase food visuals, customer reviews, festive offers and behind-the-scenes kitchen moments on Facebook and Instagram.

Objective:

• Improve Local SEO rankings for primary searches such as Indian restaurant, Indian food, curry restaurant and takeaway Indian food in Point Clare, Gosford, Tascott and Woy Woy.
• Achieve top Google rankings for high-intent keywords like “Indian restaurant near me”, “best Indian food Point Clare” and “Butter chicken in Gosford, NSW”.
• Drive more organic traffic from Google Search through local keyword targeting, on-page SEO and menu/service page optimisation.
• Attract more local diners and takeaway customers from nearby suburbs across the Central Coast NSW region.
• Enhance Google Business Profile visibility to increase discovery via Google Maps and “near me” food searches.
• Increase brand visibility and engagement on Facebook and Instagram through food photography, reels, festive offers and customer reviews.
• Increase dine-in footfall and takeaway orders through a combined Local SEO + Social Media Marketing strategy.

Channels Used:

• Google Search (Organic SEO)
• Google Business Profile (Local SEO)
• Social Media ( Facebook & Instagram)
• On-Page SEO (Website)
• Off-Page SEO

Strategy:

1. Keyword Research

• Identified high-intent short-tail and long-tail keywords related to Indian food, dine-in and takeaway searches.
• Focused on location-based keywords targeting Gosford, Point Clare, Narara, Woy Woy and nearby Central Coast suburbs.
• Example Keywords:
• “Indian restaurant in Gosford”
• “Indian restaurant near me in Gosford”
• “Good Indian restaurants near Narara”
• “Butter chicken in Gosford, NSW”
• “Tandoori chicken in Gosford, NSW”

2. Competitor Analysis:

• Analysed top-ranking Indian restaurants in Gosford and surrounding suburbs.
• Reviewed competitors’:
• Website content & menu structure
• Keyword usage and ranking patterns
• Google Business Profile optimisation
• Customer reviews, ratings & response strategy
• Backlinks and local citations

Identified content gaps and keyword opportunities to help Crown Indian Restaurant stand out locally.

3. Website On-Page Optimization:

• Implemented SEO-friendly URLs, page titles, meta descriptions and header tags
• Optimised menu and dish pages for local + food-based keywords
• Added image alt tags for food photography
• Improved mobile responsiveness and page speed for better user experience
• Aligned content with local search intent and “near me” queries

4. Local SEO Focus:

• Optimised and regularly updated Google Business Profile with keywords, services, menu items, posts and photos
• Added dish-focused GMB posts such as Butter Chicken Specials and Tandoori Platters
• Encouraged customer reviews and actively responded to improve local map pack visibility
• Strengthened presence on Google Maps for “Indian restaurant near me” searches

SMO Strategy (Facebook + Instagram) – Key Highlights

1.Profile Setup & Optimization

• Use consistent branding (logo, colours, restaurant theme) across Facebook & Instagram
• Add location-based keywords in bio
  (e.g., Authentic Indian Restaurant | Point Clare & Gosford NSW)
• Include Google Maps link, phone number and online ordering
• Enable Call, Directions & Message buttons for quick customer actions

2. Content Posting Plan (4–5x per week)

• Food Reels & Short Videos (Butter Chicken, Tandoori Chicken, Naan, Biryani)
• Customer Dining Moments & Reviews (with permission)
• Festive & Seasonal Offers (Christmas, Weekend Specials)
• Dine-in vs Takeaway Highlights

Key Achievements:

1. SEO Performance:

• Ranked on Page 1 of Google for high-intent keywords like:
• “indian restaurant in Gosford”
• “Butter chicken in Gosford, NSW”
• “Tandoori chicken in Gosford, NSW”

2. AI Overview (Google SGE / AI Results):

• Ranked on Page 1 of Google AI Overview for high-intent keywords like:

• Boosted organic traffic by 60% within 6 months
• Increased website session duration and lowered bounce rate with improved content & UX

3. Google Business Profile (GMB):

• 5x increase in calls and direction requests via GMB
• 5-star rating consistency maintained through reputation management

4. Client Order:

• Enhanced visibility of the menu page resulted in a 2× growth in online orders.
• Improved keyword rankings generated 3× more traffic, boosting online ordering consistently.

5. Social Media Growth (SMO):

• Grew Instagram followers by 150% and Facebook reach by 300%
• Boosted audience interaction through mouth-watering dish reels.
• Attracted local audiences from Point Clare, Gosford, Narara, and nearby suburbs via targeted social media.