Melbourne, Victoria (Australia)
Project Overview:
Our client had been running a successful offline skip bin business but lacked any online presence. In 2023, they approached us to expand their reach and attract more customers. We first advised them on the importance of online visibility for modern businesses, explaining how a strong digital presence can drive consistent leads and brand growth.
Based on this, we designed and developed a fully optimized website for GM Skip Bin, including content optimization to ensure their services were clearly highlighted and search-friendly. Once the site was live, we implemented a tailored SEO strategy to improve search engine rankings, attract organic traffic and generate high-quality leads.
Objective:
1. Establish Online Presence – Create a professional, fully optimized website to represent the brand online.
2. Content Optimization – Develop SEO-friendly content highlighting all skip bin services and local service areas.
3. Local SEO & Ranking – Improve visibility on Google for location-based keywords such as "skip bin hire Geelong" and "cheap skip bins near me".
4.Google My Business Optimization – Set up and optimize GMB profile to appear in local map packs and attract calls directly.
5. Organic Traffic Growth – Implement on-page and off-page SEO strategies to drive consistent, high-quality leads without relying solely on paid ads.
6. Brand Awareness – Use targeted social media strategies to increase local awareness of the GM Skip Bin brand.
7. Lead Generation – Ensure the website design, calls-to-action, and search visibility directly contribute to an increase in inquiries and bookings.
Channels Used:
- Website Design & Development
- Logo Design
- Content Optimize
- Google Search (Organic SEO)
- Google Business Profile (Local SEO)
- Google Ads (PPC)
- Social Media ( Facebook & Instagram)
- On-Page SEO (Website)
- Off-Page SEO
Logo Design :
For GM Skip Bin, we understood that a brand’s identity starts with its name and a strong visual presence, so we created a logo that instantly reflects the business and makes it memorable.
The GM Skip Bins logo creatively integrates the initials “GM” within the outline of a skip bin, instantly reflecting the core service of the business. The bold yellow and black color scheme symbolizes energy, reliability, and professionalism, ensuring strong brand recognition and a memorable visual identity.
Website Design & Development :
We created a modern, responsive website with a clean UI/UX, ensuring it’s visually appealing and easy to navigate. The design is fully optimized for speed, delivering a smooth browsing experience across all devices. This user-friendly structure not only enhances customer engagement but also supports better SEO performance..
Content Strategy:
We crafted SEO-friendly content for the website, focusing on delivering value to visitors while improving search engine rankings. Targeted keywords were strategically placed throughout the pages to capture high-intent traffic, and H1 tags were properly used on each page to maintain a clear and organized structure. Additionally, we ensured the content was engaging, relevant, and aligned with the client’s services, helping both users and search engines easily understand the website’s purpose and offerings.
SEO Strategy:
- Conducted complete website audit & keyword research for high-volume, location-based terms (skip bin hire, skip bin hire in lara).
- Optimized on-page SEO with keyword-rich meta tags, H1 headings, and relevant content.
- Improved technical SEO — mobile responsiveness, fast loading speed, proper indexing.
- Created & optimized Google My Business profile with service-area keywords.
- Built high-quality backlinks from local directories & niche industry sites.
- Published blog content targeting skip bin tips and waste management topics.
- Monitored performance monthly and refined strategy to boost rankings & leads.
Social Media Strategy:
- Profile Setup & Optimization – Created Facebook & Instagram business profiles with consistent branding, service keywords, contact info, and booking links.
- Content Plan (3–4 posts/week) – Posted skip bin service images, waste management tips and seasonal promos.
- Local Targeting – Used location-based hashtags and tagged service areas to reach nearby customers.
- Ad Campaigns – Ran Facebook & Instagram ads targeting homeowners, builders, and local businesses needing skip bins.
- Performance Tracking – Monitored post reach, engagement and ad conversions to adjust the strategy.
Key Achievements:
SEO Performance:
Ranked on Page 1 of Google for high-intent keywords like:
- “Skip bin hire Lara”
- “Recycling skip bins Corio Victoria”
- “waste bin hire lara victoria”
Key Achievements (Social Media – Facebook & Instagram)
Organic Reach: Increased followers and engagement on Facebook & Instagram by 55% within 3 months through regular, value-driven content.
Lead Generation via Organic Posts: Gained multiple direct inquiries and form fills from local community posts and service highlights.
Paid Ads Performance: Facebook & Instagram ads achieved high CTR with targeted location-based campaigns.
Cost-Effective Leads: Generated leads at lower cost per acquisition compared to industry average.