How Much Do Graphic Designers Charge in Australia?

Melbourne Graphic Design Pricing Guide for Businesses (2026)

How Much Do Graphic Designers Charge in Australia? This is one of the most common questions asked by startups, small businesses and growing brands—especially those searching for graphic designers in Melbourne, VIC. Whether you need a logo, branding, website visuals, or marketing creatives, understanding graphic design pricing in Australia helps you budget effectively and choose the right design partner.

In this detailed guide, we break down graphic designer costs in Australia, with a strong focus on Melbourne graphic design services, hourly rates, project pricing and factors that influence cost—so you can make an informed decision and maximise ROI.

Average Graphic Designer Rates in Australia

Graphic design costs in Australia vary depending on experience, project complexity and whether you hire a freelancer or a graphic design agency in Melbourne.

🇦🇺 Hourly Graphic Design Rates (Australia)

• Junior Graphic Designer Australia: $40 – $60 per hour
• Mid-Level Graphic Designer Melbourne VIC: $70 – $100 per hour
• Senior Graphic Designer Australia: $100 – $140 per hour
• Graphic Design Agency Melbourne: $120 – $180 per hour

Melbourne rates are typically higher than regional areas due to demand, talent pool and competitive business markets.

Graphic Design Project Costs in Melbourne

Many businesses prefer fixed pricing. Below are average graphic design project costs in Melbourne, Australia:

Logo Design Melbourne

• Freelance designer: $500 – $2,000
• Branding agency Melbourne: $2,000 – $5,000+

Branding & Identity Packages

• Small business branding Melbourne: $2,000 – $6,000
• Corporate branding agency Melbourne: $6,000 – $15,000+

Website Graphic Design Melbourne

• Basic website visuals: $1,500 – $4,000
• UI/UX design Melbourne (advanced): $5,000 – $10,000+

Marketing & Social Media Design

• Social media graphics Melbourne: $300 – $1,500/month
• Brochures, flyers & print design: $500 – $3,000

How Much Do Graphic Designers Charge in Australia? (Freelancer vs Agency)

Freelance Graphic Designer Australia

Pros

• Lower cost
• Flexible communication
• Ideal for small projects

Cons

• Limited resources
• Less strategic input
• Inconsistent availability

Freelancers in Melbourne typically charge $50–$100 per hour.

Graphic Design Agency Melbourne Australia

Pros

• Full creative team
• Strategic branding & marketing
• Consistent quality & scalability

Cons

• Higher upfront cost

Agencies in Melbourne charge $120–$180 per hour but deliver long-term value.

Read this blog- 2025 Graphic Design Services in Australia: Creating Powerful Visual Identities for Your Brand

Why Graphic Design Costs Are Higher in Melbourne

Melbourne is Australia’s creative capital. Businesses pay premium rates because of:

• High demand for professional graphic designers in Melbourne
• Strong competition across industries
• Expertise in branding, UI/UX design and digital marketing
• ROI-focused design techniques
• Access to award-winning creative agencies in Melbourne

If your business targets competitive markets, investing in quality design is essential.

Factors That Affect Graphic Design Pricing in Australia

Various elements influence how much you’ll pay:

Designer Experience

Senior designers charge more due to expertise, strategy and speed.

Project Complexity

Logos cost less than full brand identity design in Melbourne.

Revisions & Turnaround Time

Urgent projects or unlimited revisions increase costs.

Industry Type

Designs for tech, healthcare and e-Commerce require advanced UX/UI skills.

Is Graphic Design Worth the Investment?

Absolutely. Professional graphic design:

• Builds brand trust
• Increases conversions
• Improves marketing performance
• Enhances user experience
• Strengthens brand recognition

For Melbourne businesses, strong visuals can directly impact sales and growth—and partnering with a trusted local agency like Eirmon Solutions ensures your brand stands out, converts better and scales faster in competitive Australian markets.

How to Choose the Right Graphic Designer in Melbourne

When hiring Online Marketing Agency in Melbourne, look for:

• Proven local portfolio
• Industry experience
• Clear pricing structure
• SEO & branding knowledge
• Long-term support options

Avoid choosing solely based on price—quality design delivers better ROI.

How Much Do Graphic Designers Charge in Australia?

How Much Do Graphic Designers Charge in Australia? Prices range from $40 to $180 per hour, depending on whether you hire a freelancer or a graphic design agency in Melbourne, VIC. While Melbourne design services may cost more, the quality, creativity and business impact make it a worthwhile investment for serious brands.