A logo is a symbol or a graphical design mark that represents the motive or goal of a business. Identify the business as it is designed that way so that people can easily recognize our business. Google is always symbolized as the product /brand. Represents the idea of the business. According to the organizational needs whether it is designed to represent the name, image, or a particular product. A company can easily be identified because of its logo. There are so many logotypes that are categorized according to the logo creation requirements.
Wordmark Logos
The first one of them is that wordmark logos are based on the text, and name of the business or a company. A company with a unique and interesting name can use the wordmark logos for eye-catching results.
Letterforms
The second one is letterforms, so letter forms are those logos that are designed on the first letter of the company’s name. Letterform logos are easy to read or scalable as there is no other text present in the logo for distractions. Moreover, a letterform logo creation is a single or first letter of the business.
Logo Symbol
The third one is the logo symbol, created to represent the business activity. If you have a restaurant or food business or outlets then there will be kitchen equipment with a selected theme. The logo symbol adds the object from the real word whether the others use the imaginary symbol.
Abstract Logo
Another commonly used logotype is the abstract logo. Abstract logos are image-based logos, in which the business is represented through an image or design that reflects the business activities. As we know the language barrier occurs when we talk about the names of the business there abstract logos can help business to be recognized internationally.
Logo colour plays an important / vital role in the representation of the business. Include the business motive, research and development, audience/ targeted age group. Logo creation needs so much research and investigation to create a relevant and eye-catchy logo
